How Companies are Leveraging Live Streaming Video to Increase Reach, Nurture Customer Relationships

May 23 2017 (6:00 PM - 8:30 PM)


ABSTRACT:
People spend three times as long watching live video compared to recorded video. And now it’s easier for companies to live stream with Facebook Live, Periscope, YouTube Live, Blab, Huzza.io, etc.

Learn how brands are leveraging live video technology to increase transparency, launch products, provide customer care, showcase company culture and build a thriving community. You’ll also see examples of how brands are leveraging in-the-moment video with Snapchat.


About our Speakers:: Mike Delgado and Christina Roman

Mike is the Director of Social Media & Community Engagement at Experian. He leads content strategy and community building efforts on Experian social channels for B2B and B2C campaigns.

Michael also teaches social media strategy and social media marketing classes at the University of California, Irvine extension school and writes about social media strategy for brands atmikedelgado.org.

Christina Roman is the social media specialist for Experian North America. She is responsible for content strategy and production for live streaming social platforms, including Periscope and Snapchat. Additionally, Christina helps manage Experian’s Twitter account, the News Blog and Experian’s weekly #CreditChat (a video chat and tweetchat), with a focus on brand awareness, reputation and community building. Prior to joining Experian, Christina worked as the social media strategist and communications specialist for the Red Hat Society, Inc. Christina holds a Bachelor of Science in news editorial journalism from the University of Colorado at Boulder.