User Experience – A New Perspective in Creating Software Products for End Users

Mar 17 2015 (6:00 PM - 8:30 PM)]

User Experience – A New Perspective in Creating Software Products for End Users
Forrester research says “Fortune 1000 companies spend an average of $2M USD per year on website redesigns, without knowing if the redesign made their site easier to use.” This problem statement is further exacerbated by the implementation of disruptive technologies such as mobile applications and large web development projects in Banking, Retail and Healthcare domains. As the end users of technology in these domains is increasing, there is huge consumerization of applications and websites which are focused on retaining the user base to increase sales, create leads and enhance analytics to drive business outcome.

In order to increase the audience of specific applications and sustain business, User Experience is playing a key role in application development. And as is the case with any software development, QA and testing can’t be ignored with such huge stakes on the line. At this juncture, career IT professionals need to understand the facts, statistics and impact of User Experience in modern software applications. This understanding will elevate User Experience to next level and bring in a paradigm shift in how businesses operate.

Come join Prabhu R Meruga, as he unveils a high level synopsis of User Experience which will help QA/Testing professionals to understand the nuances of User Experience (UX as its shortly called) and approach it in a more scientific way. This synopsis will help QA professionals to clear any myths around UX testing and also provide meaningful research to start implementing UX related projects.

About our Speakers:: PRabhu Meruga
PRabhu Meruga is currently Senior Manager (SMAC Transformation) at Hexaware Technologies. In this capacity he heads the SMAC transformations & testing solution services for BFS, H&I clients in North America. He is a seasoned QA practitioner with consulting experience in setting up QA/Testing centers of excellence for large enterprises. He is playing a key role in building innovative testing solutions for the emerging technology trends including Internet of things, social, mobile & cloud. He is a Certified Software Test Engineer and Quality Analyst from QAI. As part of thought leadership, he is an active speaker and has submitted technology papers in national & international testing forums.

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